ADV-405 ADV CREATIVE & INTELLIGENT MEDIA
This advanced, project-based course explores the strategic and executional frontier of advertising where human vision meets artificial intelligence. Students will master Human-AI Collaboration by using Generative AI tools to accelerate insight generation, scale personalized content, and rapidly optimize campaigns. The curriculum culminates in the development of a professional, data-informed campaign, focusing on the essential human skills of prompt engineering, strategic oversight, and ethical leadership in the age of synthetic media. Pre-requisite: ADV 401