PUB-613 PHILANTHROPY AND FUNDRAISING FOR NONPROFIT ORGANIZATIONS
This course will address historical philanthropic perspectives in the nonprofit sector, purposes and principles behind philanthropic behavior, the philanthropic relationship between donors and nonprofits, and the differences between philanthropists and the casual donor and how this distinction informs nonprofit financial development programs. Informed by philanthropic/donor behavior, this course will address how to develop a financial development plan and fundraising methods including, special events, annual giving, major gift campaigns, direct mail campaigns, grants management, and marketing.