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Undergraduate Degree Requirements
Advertising and Public Relations (B.A.)
Specialization in International Advertising
Minor in Advertising
Minor in Public Relations
Television and Digital Media (B.A.)
Television and Digital Media Minor
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Minor in Public Relations
Public Relations Minor (21 credits)
Required Courses (9 credits)
ADV-301
PRINCIPLES OF ADVERTISING
3
ADV-484
PUBLIC RELATIONS/ADVERTISING RESEARCH
3
COM-390
PUB RELATIONS PRINCIPLES & ISSUES
3
Choose four from the following (12 credits)
COM-207
INTRODUCTION TO JOURNALISM
3
COM-395
MEDIA PUBLISHING DIGITAL AGE
3
COM-312
CRISIS COMMUNICATION MGMT
3
ADV-401
ADVERTISING CREATIVE STRATEGY/EXECUTION
3
COM-403
COM BUS/PUB REL PROFESSIONALS
3
COM-412
PERSUASION
3
COM-495
COMMUNICATION LAW
3