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Advertising and Public Relations (B.A.)
Specialization in International Advertising
Minor in Advertising
Minor in Public Relations
Television and Digital Media (B.A.)
Television and Digital Media Minor
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Minor in Advertising
Advertising Minor (21 credits)
Required Courses (9 credits)
ADV-301
PRINCIPLES OF ADVERTISING
3
ADV-401
ADVERTISING CREATIVE STRATEGY/EXECUTION
3
ADV-484
PUBLIC RELATIONS/ADVERTISING RESEARCH
3
Choose four from the following (12 credits)
ART-205
GRAPHIC DESIGN FOUNDATIONS AND TECHNOLOGY
3
COM-309
MULTIMEDIA COMMUNICATION
3
COM-314
DIGITAL MEDIA PRODUCTION
3
ADV-362
ADVERTISING MEDIA PLAN
3
COM-395
MEDIA PUBLISHING DIGITAL AGE
3
COM-412
PERSUASION
3
ADV-442
ADVERTISING & SOCIAL RESPONSIBILITY
3
ADV-480
INTERNATIONAL ADVERTISING
3