Specialization in International Advertising

Students desiring specialization in International Advertising must add COM-304, Intercultural Communication. Students who are not proficient in a second language must also add a foreign language. The internship can be done abroad. Internships done overseas must be supervised by the School of Business as BUS-441 or BUS-442.

International Advertising Specialization (51 credits)

Required Courses (42 credits)

SPE-101	FUNDAMENTALS OF SPEECH	3
ADV-301	PRINCIPLES OF ADVERTISING	3
ADV-362	ADVERTISING MEDIA PLAN	3
ADV-401	ADVERTISING CREATIVE STRATEGY/EXECUTION	3
ADV-442	ADVERTISING & SOCIAL RESPONSIBILITY	3
ADV-470	ADV & PUBLIC RELATIONS CAMPAIGNS	3
ADV-480	INTERNATIONAL ADVERTISING	3
ADV-484	PUBLIC RELATIONS/ADVERTISING RESEARCH	3
ADV-499	INTERNSHIP	3 to 12
COM-201	INTRO TO COMMUNICATION	3
COM-390	PUB RELATIONS PRINCIPLES & ISSUES	3
COM-412	PERSUASION	3
COM-495	COMMUNICATION LAW	3
COM-304	INTERCULTURAL COMMUNICATION	3

Choose from the following (9 credits)

ART-205	GRAPHIC DESIGN FOUNDATIONS AND TECHNOLOGY	3
PHO-305	COMPUTER IMAGING I	3
MKT-306	PRINCIPLES OF MARKETING	3
MKT-385	CONSUMER BEHAVIOR	3