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Marketing Minor

Minor in Marketing (21 credits) – not including course prerequisites

Required Courses (15 credits)

MKT-306PRINCIPLES OF MARKETING

3
MKT-371PERSONAL SELLING

3
MKT-381MARKETING RESEARCH

3
MKT-385CONSUMER BEHAVIOR

3
MKT-490MARKETING MANAGEMENT STRATEGY

3

CS-180: Corequistie

Additional Courses (6 credits) – Choose two from the following

MKT-326DIGITAL MARKETING DIGITAL MARKETING

3
MKT-466INTERNATIONAL MARKETING

3
MKT-486ADVERTISING & PROMOTIONAL STRATEGIES

3

Note:

  1. All students completing a minor within the Andreas School must complete each course with a grade of C or better.
  2. No more than 6 credits in transfer are accepted into any Minor in the Andreas School.