Specialization in International Advertising

Students desiring specialization in International Advertising must add COM-304, Intercultural Communication. Students who are not proficient in a second language must also add a foreign language. The internship can be done abroad. Internships done overseas must be supervised by the School of Business as BUS-441 or BUS-442.

International Advertising Specialization (51 credits)

Required Courses (42 credits)

SPE-101FUNDAMENTALS OF SPEECH

3

ADV-301PRINCIPLES OF ADVERTISING

3

ADV-362ADVERTISING MEDIA PLAN

3

ADV-401ADVERTISING CREATIVE STRATEGY/EXECUTION

3

ADV-442ADVERTISING & SOCIAL RESPONSIBILITY

3

ADV-470ADV & PUBLIC RELATIONS CAMPAIGNS

3

ADV-480INTERNATIONAL ADVERTISING

3

ADV-484PUBLIC RELATIONS/ADVERTISING RESEARCH

3

ADV-499INTERNSHIP

3 to 12

COM-201INTRO TO COMMUNICATION

3

COM-390PUB RELATIONS PRINCIPLES & ISSUES

3

COM-412PERSUASION

3

COM-495COMMUNICATION LAW

3

COM-304INTERCULTURAL COMMUNICATION

3

Choose from the following (9 credits)

ART-205GRAPHIC DESIGN FOUNDATIONS AND TECHNOLOGY

3

PHO-305COMPUTER IMAGING I

3

MKT-306PRINCIPLES OF MARKETING

3

MKT-385CONSUMER BEHAVIOR

3