COM-608 SOCIAL MEDIA STRATEGIES
This course covers social media theories, tools, and best practices in executing and sustaining business-consumer social media outreach plans. Students will evaluate existing models of social media outreach on Facebook, YouTube, Twitter, and other platforms that seek to connect businesses and consumers to disseminate a mutual interest across the World Wide Web. In addition to evaluating existing models, students will develop strategies and methods for analysis to address ethical issues that grow out of business-consumer social media connectivity and the impact on the greater community it is meant to serve.
Distribution
Communication